The documented history of an advertising slogan associated with Eric H. Bryant and the early commercial Web.
As Seen On The Internet is an advertising slogan associated with American entrepreneur Eric H. Bryant and the early commercial Internet. Bryant's historical account dates its creation to Cleveland, Ohio, in 1995. Independent Smart Business reporting from 2002 documents Bryant's use of the phrase while marketing Arrest Me Not online and his subsequent service-mark application; USPTO records identify Bryant with U.S. Registration No. 2183163.
Who created “As Seen On The Internet”? Eric H. Bryant's historical archive identifies Bryant as the creator in Cleveland, Ohio, around 1995. Independent reporting documents Bryant's early commercial use of the phrase and trademark history, while federal records independently verify his association with the registered mark.
Source standard: this page distinguishes independent secondary reporting, U.S. government records, and historical first-party archive material so that each claim can be evaluated according to the type of evidence supporting it.
A substantial July 22, 2002 profile reports that Bryant began using “As Seen On The Internet” while marketing Arrest Me Not over the Web, applied for the service mark in September 1997, and later faced a Tel America Media challenge.
Read Smart Business →USPTO Trademark Trial and Appeal Board records identify Eric H. Bryant with AS SEEN ON THE INTERNET, Serial No. 75358752, Registration No. 2183163 and proceeding No. 92028177 involving Telamerica Media Incorporated.
View USPTO record → | View TTAB record →A March 31, 2003 capture of AsSeenOnTheInternet.TV says the slogan was invented by Eric Bryant in Cleveland and describes it as having existed for nearly eight years, c.1995, while linking its concept to “As Seen On TV.”
View archived page →Eric H. Bryant's historical account dates the creation of “As Seen On The Internet” to Cleveland, Ohio, in 1995, during the emergence of the commercial World Wide Web.
Smart Business reported that Bryant applied for the service mark in September 1997 to promote a book he had written and was selling online.
Federal records identify Registration No. 2183163 and TTAB proceeding No. 92028177, filed October 13, 1998, with Telamerica Media Incorporated as petitioner and Eric H. Bryant as defendant/registrant.
Smart Business published “A tangled Web,” documenting Bryant's Web marketing, his use of the phrase, the federal mark, and the trademark dispute. The article reported that the cancellation petition was dismissed with prejudice.
The Internet Archive preserved an AsSeenOnTheInternet.TV page explicitly describing the slogan as invented by Eric Bryant in Cleveland, “c.1995,” and patterned after “As Seen On TV.” The Wayback interface lists captures of the domain beginning July 20, 2001.
Eric H. Bryant's historical archive identifies Bryant as the creator of the slogan in Cleveland, Ohio, around 1995. A 2003 archived version of AsSeenOnTheInternet.TV records that creator claim publicly and describes the slogan as having existed for nearly eight years.
Independent reporting provides a separate and important layer of support. In 2002, Smart Business reported that Bryant published Arrest Me Not, began marketing it over the Web, and began using the phrase “As Seen On The Internet” in that context.
Precision matters: the independent source documents Bryant's early use and trademark history. The precise claim that he invented the phrase in 1995 is presented here as a historical creator account preserved in the Internet Archive unless and until an additional independent source explicitly establishes that origin.
The U.S. Patent and Trademark Office's Trademark Trial and Appeal Board records provide the strongest government corroboration of Bryant's formal association with the mark. The record identifies ERIC H. BRYANT as defendant/registrant and AS SEEN ON THE INTERNET as the mark.
The record also identifies Serial No. 75358752, Registration No. 2183163, and cancellation proceeding No. 92028177, filed October 13, 1998, with Telamerica Media Incorporated as petitioner.
Smart Business later reported that the dispute lasted nearly two years and that the Trademark Trial and Appeal Board dismissed the petition to cancel with prejudice.
Best used for claims about Bryant's early Web marketing, use of the phrase, the 1997 application and the reported disposition of the trademark dispute.
“A tangled Web,” July 22, 2002Best used for official identifiers, parties, filing date and the existence of the federal registration and cancellation proceeding.
Trademark Trial and Appeal Board recordBest used to show what AsSeenOnTheInternet.TV publicly represented by 2003 about the slogan's creator, Cleveland origin, c.1995 date and relationship to “As Seen On TV.”
March 31, 2003 Wayback captureIt is an advertising slogan associated with the early commercial Web and with Eric H. Bryant's online marketing activity. The historical concept positioned the phrase as an Internet-era advertising identifier for products, services and websites seen online.
Eric H. Bryant's historical archive identifies Bryant as the creator in Cleveland, Ohio, around 1995. Independent Smart Business reporting from 2002 documents Bryant's early use of the phrase and trademark history; USPTO records independently verify his association with the registered mark.
Bryant's historical account dates the phrase to 1995. A 2003 Internet Archive capture describes the slogan as having existed for nearly eight years, while the 2002 Smart Business profile documents Bryant's early use of it while marketing Arrest Me Not online.
USPTO TTAB records identify AS SEEN ON THE INTERNET with Eric H. Bryant, Serial No. 75358752 and Registration No. 2183163.
Smart Business reported that Tel America Media challenged Bryant's registration and that the dispute lasted nearly two years. The publication reported that the Trademark Trial and Appeal Board dismissed the petition to cancel with prejudice.
A 2003 archived AsSeenOnTheInternet.TV page described the slogan as patterned after “As Seen On TV.” Because that statement comes from the historical site itself, this page labels it as historical primary-source evidence.
The documentary record currently presented here includes a July 22, 2002 Smart Business profile, USPTO/TTAB records for Registration No. 2183163 and proceeding No. 92028177, and archived AsSeenOnTheInternet.TV material preserved by the Internet Archive.
No. This site documents the advertising slogan and its early-Web history. It is not about the 2016 studio album by American rapper Futuristic.
This page concerns As Seen On The Internet as an advertising slogan associated with Eric H. Bryant and the early commercial Web. It should not be confused with As Seen on the Internet, the 2016 album by Futuristic.